Sustainable Marketing: A Holistic Approach

This book emphasizes the importance of holistic marketing strategies in assessing risk and realizing opportunities, and provides examples of effective sustainability practices that benefit companies, stakeholders, and society. It encourages readers to critically engage with the changing nature of markets and how companies can adapt to sustainability guidelines while remaining profitable.

Format: Paperback / softback
Length: 440 pages
Publication date: 25 May 2021
Publisher: SAGE Publications Ltd

This book explores the concept that holistic marketing strategies enable firms to evaluate risks and seize opportunities. Drawing on recent research and real-world examples, it aims to assist readers in identifying effective sustainability practices that benefit companies, stakeholders, and society as a whole. The author adopts an issue-based approach that examines the complex relationship between marketing and society, encouraging readers to critically engage with the evolving nature of markets and the challenges companies face in adapting to sustainability guidelines and environmental threats while maintaining profitability in the global marketplace.

To illustrate these concepts, the book employs a diverse range of examples, including Costco, Juul, Facebook, Patagonia, and Bitcoin. These examples highlight the significance of social issues confronting businesses today, such as poverty alleviation, the growing demand for sustainable living practices, corporate social responsibility within firms, and political pressures related to emissions guidelines and reducing the global carbon footprint.

Additionally, the "Mavericks Who Made It" feature showcases key entrepreneurs throughout history, highlighting their remarkable achievements and their profound impact on sustainable marketing. This book serves as a valuable resource for professionals, students, and anyone interested in understanding the intersection of marketing, sustainability, and social responsibility. By providing insights and practical examples, it empowers individuals and organizations to contribute to a more sustainable and equitable future.

Weight: 790g
Dimension: 185 x 233 x 30 (mm)
ISBN-13: 9781526494634