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Management number | 201820117 | Release Date | 2025/10/08 | List Price | $16.16 | Model Number | 201820117 | ||
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The Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management provides a comprehensive overview of the foundations and new developments in luxury brands, including mergers and acquisitions, Gucci's rise, Balenciaga's growth, collaborations, sustainability, and the COVID-19 pandemic. It is ideal for students in MBA programs, executives, managers, marketing, branding, and advertising professionals, and entrepreneurs interested in the luxury industry.
Format: Hardback
Length: 512 pages
Publication date: 21 October 2021
Publisher: John Wiley & Sons Inc
The Second Edition of "The Road to Luxury: The New Frontiers in Luxury Brand Management" is a comprehensive resource that delves into the latest trends and developments within the luxury industry. Authored by esteemed experts, this revised edition offers a thorough exploration of the foundations and emerging advancements of luxury brands.
In this edition, readers will find a comprehensive overview of the following key topics:
A New Wave of Mergers and Acquisitions: The luxury industry has witnessed a surge in mergers and acquisitions, driven by the desire for brands to expand their market presence and tap into new consumer segments. This trend has seen iconic luxury brands such as Louis Vuitton, Tiffany & Co., and Hermès merge with or acquire smaller, niche players to enhance their offerings and appeal to a broader audience.
The Rise of Gucci: Gucci has emerged as a dominant force in the luxury market in recent years, thanks to its innovative designs, strong brand identity, and effective marketing strategies. The brand has successfully reinvented itself by blending traditional Italian craftsmanship with modern aesthetics, attracting a younger demographic and solidifying its position as a global luxury powerhouse.
Balenciaga's Growth: Balenciaga, a Spanish fashion house, has experienced remarkable growth in recent years, driven by its bold and avant-garde designs and its ability to capture the attention of fashion enthusiasts worldwide. The brand has gained a reputation for its unique approach to fashion, combining high-quality materials with innovative shapes and patterns, and has attracted a loyal following among celebrities and fashion insiders alike.
New Collaborations and Partnerships: The luxury industry has witnessed a trend towards collaboration and partnerships between different companies, creating unique and innovative products. This has seen luxury brands partner with technology companies, artists, and other industries to create limited-edition collections, limited-run products, and immersive experiences that blur the lines between fashion, art, and other creative disciplines.
Growing Support for Sustainability: Sustainability has become an increasingly important factor for luxury brands, as consumers become more conscious of the environmental and social impact of their purchases. Luxury brands are increasingly implementing sustainable practices, such as using eco-friendly materials, reducing waste, and promoting fair labor practices, to appeal to environmentally and socially conscious consumers.
The COVID-19 Pandemic: The COVID-19 pandemic has had a significant impact on the luxury industry, particularly in terms of market growth. The pandemic has led to a decline in consumer spending, as lockdowns and travel restrictions have limited people's ability to purchase luxury goods. However, it has also accelerated the digitalization of the luxury industry, with many brands launching online stores and digital marketing campaigns to reach their customers.
In addition to these trends, the Second Edition of "The Road to Luxury" includes insightful analysis of the impact and meaning of the COVID-19 pandemic for the luxury industry, particularly for market growth in China. The book also discusses the creation of savoir faire and business plan competitions in the luxury industry, as well as LVMH's sponsoring of Viva Technology, a global event that celebrates innovation and technology in the luxury sector.
"The Road to Luxury" is an essential resource for students in MBA programs or taking degrees or courses in Luxury Brand Management. It provides a comprehensive understanding of the foundations and new developments in the luxury industry, enabling students to gain a competitive edge in their careers. The book is also valuable for executives and managers in the luxury business, marketing, branding, and advertising professionals, and companies, as well as entrepreneurs interested in the workings of the luxury industry.
With its revised and updated content, "The Road to Luxury: The New Frontiers in Luxury Brand Management" is a must-read for anyone who wants to stay informed about the latest trends and developments in the luxury sector. Whether you are a student, professional, or simply a fashion enthusiast, this book offers valuable insights and perspectives that will help you better understand the complex world of luxury brands and their impact on the global economy.
Weight: 884g
Dimension: 162 x 237 x 37 (mm)
ISBN-13: 9781119741312
Edition number: 2nd Edition
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