Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy, 9th edition, is the globally leading textbook for Services Marketing, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples. It adopts a strong managerial approach and includes supplementary material resources for instructors.

Format: Paperback / softback
Length: 684 pages
Publication date: 28 October 2021
Publisher: World Scientific Publishing Co Inc (USA)

Services Marketing: People, Technology, Strategy, the ninth edition of the renowned textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, has undergone a comprehensive update to incorporate the latest academic research, industry trends, and technology. This book adopts a robust managerial approach, presented within a coherent and progressive pedagogical framework, rooted in solid academic research. It offers a wealth of cases and examples from diverse regions worldwide, making it an ideal choice for students seeking to expand their managerial perspective.

In addition to the textbook, instructors who adopt this material for their courses have access to valuable supplementary resources. These include an Instructor's Manual, Case Teaching Notes, a PowerPoint deck, and a Test Bank. To obtain these resources, please contact [email protected].

Some of the key features of Services Marketing: People, Technology, Strategy include:

Comprehensive Coverage: The book provides a comprehensive overview of services marketing, covering key concepts, frameworks, and strategies. It covers topics such as service design, customer experience, branding, pricing, and distribution.

Strong Managerial Focus: The book emphasizes a managerial approach to services marketing, focusing on practical applications and real-world case studies. It helps students develop the skills and knowledge needed to manage and optimize services in today's competitive business environment.

Global Perspective: The book offers a global perspective on services marketing, highlighting the differences and similarities between different service industries and regions. It encourages students to consider the cultural, social, and economic factors that impact service delivery and customer behavior.

Interdisciplinary Approach: Services marketing draws from various disciplines such as marketing, management, psychology, and sociology. The book integrates these disciplines to provide a holistic understanding of services marketing and its implications for businesses.

Case Studies and Examples: The book includes a wide range of case studies and examples from various industries, such as hospitality, healthcare, finance, and technology. These cases help students apply the theoretical concepts to real-world situations and develop critical thinking skills.

Accessible Writing Style: The writing style of the book is accessible and engaging, making it easy for students to understand and retain the information. It includes visual aids, diagrams, and tables to enhance the learning experience.

Supplementary Material Resources: The supplementary material resources provided by the book are designed to support instructors in teaching and learning. The Instructor's Manual provides detailed instructions and teaching strategies, while the Case Teaching Notes offer insights and discussion questions to facilitate classroom discussions. The PowerPoint deck and Test Bank provide additional resources for assessment and evaluation.

In conclusion, Services Marketing: People, Technology, Strategy is an essential textbook for students studying services marketing. It offers a comprehensive and up-to-date coverage of the field, with a strong managerial focus, a global perspective, and an interdisciplinary approach. The book's comprehensive supplementary material resources, including an Instructor's Manual, Case Teaching Notes, a PowerPoint deck, and a Test Bank, further enhance the learning experience and support instructors in teaching and evaluating the material effectively. Whether you are a student, professional, or educator, this book is a valuable resource for gaining a deeper understanding of services marketing and its role in today's business world.

Weight: 1372g
Dimension: 259 x 333 x 25 (mm)
ISBN-13: 9781944659820