Industrial Marketing

This textbook provides an introductory overview of industrial marketing and supply chain management, covering key topics such as products, pricing, co-creation of value, big data, innovation, green practices, and CSR. It is suitable for students studying these subjects at undergraduate and graduate levels.

Format: Hardback
Length: 400 pages
Publication date: 19 December 2022
Publisher: SAGE Publications Ltd

An in-depth exploration of industrial marketing and supply chain management, encompassing a wide range of topics such as industrial products, pricing strategies, co-creation of value, big data, innovation, green practices, and corporate social responsibility (CSR). This comprehensive textbook serves as an essential guide for students pursuing studies in industrial marketing and related fields at both undergraduate and graduate levels.

The book begins by delving into the fundamental principles of marketing, specifically tailored for the industrial market context. It explores the unique characteristics and challenges of selling products and services in this sector, including the importance of understanding the needs and preferences of industrial customers. The marketing mix, including product, price, place, and promotion, is examined in detail, as are the various stages of the product life cycle and the strategies employed to optimize sales and profitability.

Distribution and operations play a critical role in industrial marketing, and the textbook addresses the issues surrounding value creation, business relationships, and networks. It discusses the challenges of managing supply chains in a globalized economy, including the importance of efficiency, flexibility, and sustainability. Case studies and mini case studies (vignettes) are included to provide practical insights into real-world industrial marketing scenarios, helping students apply the theoretical concepts learned in the text.

The textbook is authored by a team of distinguished experts in the field of industrial marketing and supply chain management. Thomas Fotiadis, an Associate Professor of Marketing and Head of the Marketing Laboratory at the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece, leads the writing team. Adam Lindgreen, Professor and Head of Department of Marketing at Copenhagen Business School, Denmark, and Extraordinary Professor at the University of Pretorias Gordon Institute of Business Science, South Africa, contributes his expertise. George J. Siomkos, Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management, and previously Dean of the School of Business, AUEB, Greece, also contributes his knowledge. Christina Öberg, Professor at CTF Service Research Center, Karlstad University, and associated with the Ratio Institute, Sweden, brings her insights to the table. Dimitris Folinas, Professor in the Department of Supply Chain Management at International Hellenic University, Greece, rounds out the team.

With its comprehensive coverage, engaging writing style, and practical examples, this textbook is an invaluable resource for students seeking to gain a deep understanding of industrial marketing and supply chain management. It will also be of interest to professionals working in the industry, as it provides valuable insights and strategies for success in this dynamic field.

Weight: 880g
Dimension: 232 x 186 (mm)
ISBN-13: 9781529778540