eMarketing: Digital Marketing Strategy

The 9th edition of eMarketing provides students with a solid foundation in digital marketing, connecting topics with the traditional marketing framework and focusing on practical strategies. It is updated to include the most cutting-edge trends and topics and includes case studies and examples from real organizations globally. It is highly regarded and comprehensive, making it core reading for undergraduate students studying Digital Marketing and Digital Business.

Format: Paperback / softback
Length: 442 pages
Publication date: 05 June 2023
Publisher: Taylor & Francis Ltd

eMarketing,9th edition, equips students with the comprehensive foundation in digital marketing essential for excelling in practice and developing a marketer's mindset. The book seamlessly integrates digital marketing topics with the traditional marketing framework, facilitating a deeper understanding of the concepts and strategies involved in creating effective digital marketing plans. By adopting a strategic approach that emphasizes performance metrics and monitoring, this textbook becomes highly practical, offering valuable insights for practitioners.

The 9th edition of eMarketing has been meticulously revised to encompass the most cutting-edge trends and topics, including Search Engine Optimization (SEO), Customer Experience, digital media consumption, Analytics, Big Data and Artificial Intelligence (AI), and Diversity and Ethics. Extensive case studies and examples have been updated throughout the book, showcasing marketing practices in real-world organizations across the globe. Pedagogical features, such as success stories, trend impact, and "let's get technical" boxes, reinforce the theoretical foundation, while activities at the end of each chapter encourage students to apply their knowledge and execute successful digital marketing strategies.

Widely recognized as a cornerstone text, eMarketing is a must-read for undergraduate students pursuing degrees in Digital Marketing and Digital Business. Supplementary online resources, including PowerPoint slides and a test bank, further enhance the learning experience and assist students in grasping the intricacies of digital marketing.

Weight: 1036g
Dimension: 177 x 255 x 21 (mm)
ISBN-13: 9781032358017
Edition number: 9 ed