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Brand Psychology: The Art and Science of Building Strong Brands

Brand Psychology: The Art and Science of Building Strong Brands

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Product details

Management number 201816057 Release Date 2025/10/08 List Price $73.73 Model Number 201816057
Category
  1. Nonfiction
  2. Business

Format: Unspecified
Length: 384 pages
Publication date: 17 November 2023
Publisher: Taylor & Francis Ltd

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

Weight: 889g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032373768

Brand Psychology: The Art and Science of Building Strong Brands

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