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Digital Marketing

Digital Marketing

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Product details

Management number 201813586 Release Date 2025/10/08 List Price $41.81 Model Number 201813586
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 576 pages
Publication date: 14 May 2025
Publisher: Pearson Education Limited

Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.

Weight: 1070g
Dimension: 264 x 195 x 23 (mm)
ISBN-13: 9781292738086
Edition number: 9 ed

Digital Marketing

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