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The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity

The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity

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Product details

Management number 201812898 Release Date 2025/10/08 List Price $39.93 Model Number 201812898
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 209 pages
Publication date: 08 February 2025
Publisher: Springer

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples.


Dimension: 210 x 148 (mm)
ISBN-13: 9783658470524

The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity

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