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This helps to repel dirt and oil, making hair cleaner for a longer period of time. Products are free of silicones, parabens, phthalates, and animal testing, and are non-toxic. Safe for color and chemically treated hair, Living Proof's products help to achieve that fresh from the salon look from the comfort of your home. Living Proof gets to the root of all your hair concerns like frizz, damage and volume. Formulated with patented technology, the former hairstylist founders partnered with scientists to develop products that change hair's behavior. They stay away from silicones that really just mask hair problems and don't solve them. They have a patented Healthy Hair Molecule (OFPMA) which creates a weightless, invisible shield over each and every hair strand. This helps to repel dirt and oil, making hair cleaner for a longer period of time.